When a fire strikes, speed, expertise and reassurance matter. SafeGroup delivers rapid, professional fire recovery services to help businesses recover safely and return to normal as quickly as possible. Operating UK-wide, we work alongside insurers, loss adjusters and facilities teams to deliver controlled, compliant and minimally disruptive recovery solutions when they’re needed most.
We are a leading UK fire restoration company, providing 24/7 emergency response to stabilise environments and accelerate business continuity. Our specialist teams combine technical decontamination with empathetic leadership, ensuring your facility is safe, compliant, and ready for service.
As a fully integrated provider, we also manage complex cases involving water ingress from sprinkler systems or fire hoses via our specialist flood damage recovery services. All our work is carried out to the highest standards set by the British Damage Management Association.
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Rapid 24/7 site stabilisation to secure the property, prevent secondary damage, and satisfy insurance requirements.
Specialist removal of corrosive carbon deposits and soot from building fabric, high-value assets, and sensitive machinery.
Comprehensive technical cleaning of all affected surfaces to remove hazardous particles and fire-fighting chemical residues.
Using advanced air-quality monitoring and neutralisation technology to permanently eliminate smoke odours rather than masking them.
Safe and compliant disposal of fire-damaged assets, hazardous materials, and contaminated debris in line with UK regulations.
Utilising thermal imaging and air-quality diagnostics to provide ongoing monitoring and support a phased, compliant return to service.
We are a premier provider of fire damage restoration and recovery services across the UK with teams placed throughout the country. We have the right equipment and the right people in place to handle large-loss commercial incidents.
Calm Leadership & Cultural Empathy
We recognise that fire incidents are time-critical events that threaten livelihoods, brands, and revenue. Our approach is led by culture as much as capability; we combine deep technical expertise with the calm leadership and clear communication needed to navigate the pressure of a disaster situation.
Data-Led Decision Making
We don’t rely on guesswork. Our UK-wide specialist teams use advanced technology and diagnostics to make informed decisions that reduce disruption and accelerate recovery. By using data to guide our strategy, we ensure assets are protected and the recovery process is as efficient as possible.
A True Recovery Partnership
From the initial emergency call to project completion, we act as a dedicated partner. We take full ownership of the problem, coordinating with stakeholders, insurers, and facilities teams to deliver professional, compliant solutions in even the most complex, high-risk, and live environments.
SafeGroup are trusted by some of the largest businesses in the UK to ensure that even the most severe fire incidents result in minimal long-term impact. By combining national reach with specialist local response, we provide the industrial scale required for major loss events alongside the precision needed for sensitive technical decontamination. Our commitment to transparency, safety, and operational excellence means that when you partner with SafeGroup, you are choosing a team dedicated to restoring not just your physical assets, but your business’s ability to thrive.
When a fire strikes a high-profile, mixed-use environment, the recovery process requires a highly sensitive and controlled approach. On 6th September 2025, a significant blaze broke out at ITV’s Television Centre in White City, London, affecting the iconic Helios Building. The incident, which required 15 fire engines and over 100 firefighters to contain, resulted in widespread soot and carbon contamination across seven floors, as well as significant secondary water damage from 12 hours of continuous firefighting activity.
SafeGroup was deployed immediately to stabilise the site, which remained a live environment with residents in their homes and businesses continuing to operate. Our teams implemented a massive logistical response, deploying over 300 items of specialist drying equipment to manage elevated moisture levels across the structural fabric. We conducted meticulous soot removal and technical decontamination in communal corridors, stairwells, and high-value residential apartments, utilising advanced air purification to neutralise smoke odours and ensure the air was safe for re-occupancy.
By implementing a data-led drying strategy and detailed moisture mapping, SafeGroup prevented the need for intrusive strip-out works in three residential apartments. The project was successfully signed off on 26th November 2025, ensuring that residents and high-profile commercial tenants could continue their normal occupancy with total confidence in the safety and health of their environment.
“Safe Group are a trusted supply chain partner to our business, supporting specialist and emergency cleaning services across our portfolio. Safe Group provide rapid effective solutions. Evidencing commitment, expertise, and flexibility, with attention to detail, they have been instrumental in delivering a successful outcome for us and that of our clients. ”
“I've worked with SafeGroup for a number of years now, for a variety of services from flood responses, sewage spills, commercial or high-level cleans, and upholstery cleaning. I've always found their service excellent, always providing a swift response when we need them, and a great quality of work too. ”
“SafeGroup delivers specialist and reactive cleaning services across the M&S estate, covering both food and department stores. We rely on their service nationally across a combined 1000+ store list. SafeGroup offers a genuine partnership approach, through bespoke management systems and dedicated personnel. It is constantly seeking to improve and overdeliver. From floor and carpet cleaning to emergency flood or sewage response cleans, SafeGroup delivers an end-to-end service that ensures we are operational and compliant. Its quality of work is backed up by its communication and reporting. This is testament to our successful and continually growing partnership.”
“We have been working in partnership with Safegroup for approximately 3 years now. We have developed the account over the past few years and have found Safegroup very easy to deal with. They have supported us on numerous disasters and always delivered works to a high standard. Communication has always been great throughout. It’s piece of mind knowing we have their support whenever required.”